I’m sure that you’ve heard the old marketing maxim “the money’s in the list” right?

Well, that’s very true.

But what a lot of marketers overlook is another huge source of revenue and that’s the One-Time-Offer or OTO. You may already know how this works, but just in case, let me explain…

What this strategy does, is presents an already warmed-up prospect with an irresistible offer that is only available “at that precise moment” and will not be available after leaving the page they are on.

For example, a lead is presented with an OTO for an e-book immediately after signing up for a mailing list. They are given an opportunity “at that time only” to purchase the book at a greatly reduced cost.

If they pass on the opportunity, they may never have the chance again, or may have to pay much more for the same product later.

Do you see the power of this? It allows you to get your products into the hands of your best prospects at a nice price, and also to gain some revenue that you would perhaps miss out on otherwise!

Try it and see how it goes.

To Your Success
Brad


Filed under: Internet Marketing

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